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Interactive Web · Gamification · Brand Experience

SberBusiness Detective Quest

Interactive Counterparty Risk Promo Experience

A detective-style promotional quest for SberBusiness: users investigate three fictional companies, discover hidden objects and learn to recognize warning signs in potential counterparties through the clues they collect.

RoleTechnical Leadership
Interactive WebGamificationSberBusinessStorytellingQuest MechanicsProduct Education
SberBusiness promotional quest scene with hidden objects to discover
01Three fictional companies
02Hidden-object mechanics
03Learning through a game narrative
04Progressive business risk discovery
01

Overview

SberBusiness Detective Quest is an interactive story about evaluating business partners. Users enter illustrated locations belonging to three fictional companies and search for objects that reveal shortcomings, questionable situations or potential business risks.

02

Challenge

Counterparty due diligence needed to feel engaging rather than read like a long instruction manual. The game mechanic had to hold attention, explain the meaning of every discovered clue and gradually turn separate observations into a coherent assessment of each company.

03

My Role

I led the technical implementation of the interactive experience, defining the game-state structure, hidden-object mechanics, hint and transition sequence, progress display and reliable behavior across visually rich illustrated scenes.

04

Architecture

Each company is represented by a separate interactive scene with a set of objects, found and not-found states, and related explanations. The central game logic manages progress, hints, scene transitions and access to the final result.

01Interactive Web Scene
02Game State & Logic
Scene NavigationObject SearchHintsPlayer Progress
03Company Content
04Game Events
05

Game Journey

Users move from curiosity to understanding: choose a company, explore the scene, discover a suspicious object, receive an explanation and continue until the complete risk picture is assembled.

Explore the Locations

  • Three fictional companies
  • Illustrated interactive scenes
  • Hidden-object search
  • Contextual scene hints

Feedback & Progress

  • Explanation for every clue
  • Collected-object tracking
  • Company story navigation
  • Final completion result
06

Features

01Narrative onboarding screen
02Three companies with different issues
03Interactive illustrated locations
04Hidden-object search mechanic
05Business risk explanation cards
06Contextual hints
07Navigation between stories
08Progress and final result display
08

Data & Integrations

Each company combines an illustrated location, a set of hidden objects, explanations of the discovered risks and a sequence of educational messages. The game state tracks user progress and determines when new hints and the final result become available.

09

Result

The promotional site turns a complex counterparty-checking topic into a memorable game experience. By searching for objects, users independently discover warning signs and connect each visual clue to a practical business explanation.