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3D Web · Voice UI · Smart Home

Sber Smart Home 3D Showroom

Interactive Smart Device Showroom

A virtual apartment turns Sber's smart device catalogue into a living product experience: users move between rooms, interact with objects, control devices by voice and talk to an AI assistant within the space.

RoleTechnical Leadership
3D WebVoice UIAI AssistantSmart HomeInteractiveProduct Experience
Panoramic Sber smart home 3D showroom with interactive objects
01Virtual apartment navigation
02Salut voice commands
03Smart device control
04In-room AI chat
01

Overview

Sber Smart Home 3D Showroom is an interactive virtual apartment where products are demonstrated through everyday scenarios. Instead of browsing a static catalogue, users explore rooms, move between viewpoints, open device cards and immediately try the related actions.

02

Challenge

The experience needed to combine 3D navigation, product content, voice control and AI conversation in one clear interface. Users had to understand where they were in the apartment, which objects were interactive and whether each action could be triggered by voice or directly through the interface.

03

My Role

I provided technical leadership for the interactive experience, shaping the architecture of the user journeys and coordinating the 3D layer, voice commands, AI chat and integrations with the devices and media services being demonstrated.

04

Architecture

The product is built around a panoramic 3D space with navigation points and interactive hotspots. The interaction layer connects each selected object to its product card, available voice commands, assistant conversation and device control scenarios.

013D Web Experience
02Interaction Layer
Scene NavigationVoice CommandsAI ChatObject Control
03Smart Devices
04Media Services
05

Product Discovery Journey

Users begin by freely exploring the space, then move from discovery to action: select an object, receive a contextual prompt and launch the relevant scenario by voice or through the interface.

Explore the Space

  • Room-to-room navigation
  • Apartment mini-map
  • Interactive object hotspots
  • Smart device cards

Control & Conversation

  • Salut voice commands
  • AI chat with guided scenarios
  • Curtain control
  • Television and media control
  • Music and playback control
  • Lighting control
06

Features

01Panoramic 3D apartment navigation
02Viewpoint transitions
03Interactive hotspots
04Smart device cards and scenarios
05Voice control through Salut
06AI chat inside the virtual space
07Smart curtain control
08TV and channel control
09Media recommendation playback
10Music and playback control
11Lighting control
08

Data & Integrations

The content layer stores device descriptions, prompts, voice scenarios and commands associated with each object. The interaction layer synchronizes the room state with user actions such as opening curtains, controlling the television and selecting media content.

09

Result

The showroom turns smart home capabilities into a clear interactive narrative. Users do not simply read device specifications; they see products in the context of a real room and immediately test the key interaction scenarios.